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Used Book
Title: The
Perfect Business Plan Made Simple Used Book Author: By William Lasher Condition:
rarely used, excellent Condition How to Buy
and Price?: Click the Buy it now Button.
ISBN 0385469349
Soft cover book Publishers: Doubleday Dell Publishing Group Year: 1994 PART ONE: THE BUSINESS PLAN AND
ITS ENVIRONMENT
What Is a Business Plan? An Overview Components and Structure 3 A Generic Outline 4 Some Important Ideas to Keep in Mind Why Do We Need a Business Plan? Impact on Management Financing Sources and Other Outsiders A Road Map for Running the Business The Broad Business Planning Process Relating the Small Business Plan to the Broad Planning Process The perrect (Successful) Business Plan and the Target Audience Principle Business Planning and the Background of the Planner Focusing on the Plan as a Sales Tool The Target Audience Principle Target Audiences New Ventures and Venture Capitalists Lenders-Usually Banks Corporate Business Planning In Pursuit of Money: More on Getting Financed Financing Basics Debt Equity Hybrid Investments Sources of Financing and How to Deal with Them Banks Venture Capital Other Sources of Money How Financial People Will Read Your Plan PART TWO: HOW TO WRITE THE PERFECT BUSINESS PLAN The Executive Summary and Statements of Mission and Strategy The Executive Summary The Purpose of the Business Plan's Executive Summary How to Write the Executive Summary Statements of Mission and Strategy The Mission Defining the Business Stating the Long Term Goals Mission Statement Examples Strategy Strategy Basics Effective Strategy Generic Strategies Writing a Strategy Statement Mission and Strategy in the Business Plan The Entrepreneur and the Management Team The Importance of the People The Financial Backer's Perception Professional Help How to Write the Management Section Organization and Responsibilities The Staffing Plan Management's Salaries Policies and Human Resource Strategies
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*** More Book Info *** Marketing and
Sales: The Revenue Forecast - The Basis for All Planning Introduction
How to Write the Marketing and Sales Section Product or Service Description Market Description Niche Plans Market Research Competitors Promotion and Advertising Market Share Marketing Plan/Strategy Location Pricing Revenue Levels The Sales Plan Appendices The Commission Plan Accuracy and Detail Selecting Your Location Operations: Production, Equipment, and Research Introduction Requirements of Different Businesses The Attitude of Plan Readers The Danger of Being Too Technical in the Plan Choosing Your Level of Detail How to Write the Operations Section Inputs-Material Inputs-Labor Facilities Capital Equipment Processes Proprietary Information Research and Development Milestones (PERT) Service and Support External Influences Contingency Plans: What to Do If Things Don't Go According to Plan Introduction Recognizing a Miss. The Importance of Timing Contingency Planning The Presentation of Contingency Thinking Special Considerations for a Service Business Introduction . Your Place or Mine?-Field Service or Bring It In The Nature of Your Service Business Pricing a Service Other Factors to Consider Break Even Analysis Introduction Fixed and Variable Costs Break Even Diagrams Calculating Break Even Using Break Even Analysis-A Retail Location Writing up the Break Even Analysis in a Business Plan Extending Break Even to Include Profit and ROI PART THREE:
FINANCIAL PROJECTIONS
A Short Course In Finance for Nonfinancial Planners What Are Financial Statements? The Three Financial Statements The Accounting System The Income Statement The Balance Sheet The Cash Flow Statement Ratio Analysis Ratios Cost Accounting How to Make Financial Projections lor Your Business The Role of Financial Forecasts in the Business Plan Projecting Physical Activity First The General Approach Getting Started: Projecting Physical Things-Then Dollars Example: A Small Manufacturing Start-Up PART FOUR: APPENDICES Appendix A: A Self-Test to See If You're Cut Out to Be in Small Business Appendix B: The Pros and Cons of Buying an Existing Business Appendix C: What About a Franchise? Appendix D: The Small Business Administration (SBA) Appendix E: Sample Business Plans |
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